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Branding

Trinity College School • Arts Branding

Ivey league private school wanted to brand their award-winning arts department, Method worked with their staff and students to come up with a brand reflecting the school's past, present and future.

BACKGROUND: The Performing Arts department approached Method to develop their brand to differentiate themselves from the athletic-based private school. The brand is used in recruitment materials, on direction signage, lamp pole triangle banners, hallways, and classrooms. The project was broken into three phases, outlined below.

Phase I - Ideas were explored on paper, playing around with elements and styles before building the initial scratch sheet for the client to review, and select styles that work within their vision. The Scratch Sheet is developed and presented for consideration.

Phase II - Three selects are chosen from the scratch sheet for further development. Three more are moved forward for more design exploration and ideas.

Phase III - Brand is selected, colour tests are done and final logo is selected.