Ryerson University • Student Residence
Toronto based property developer needed 3D visualizations, handouts, and presentation materials, pitching Ryerson University to build new student living downtown.
Background: The MPI Group is a Private Investment Holding company with stakes in the Canadian and US real estate development and investment sector. In 2008, MPI purchased property at the corner of Jarvis St and Dundas St in Toronto with the goal to enter into a Public Private Partnership with Ryerson University to design, build and chair a privately managed student residence tower for the growing University’s under serviced student population.
Task/Our Approach: MPI approached Method to help devise the design towards proposals and collateral in the development of this project. This included sample renderings of typical student housing floors and detailed views of each offered suite layout, packaged in the proposal that detailed the development of the property. We took time to investigate how students lived life on the campus, conducting numerous photo shoots on campus to populate through the collateral. This gave a harmony to the pieces, allowing the project to appeal to the University’s long-term vision for their campus and surrounding academic precinct.
Method applied type design strategies to effectively break down the communications materials providing more clear and comprehensive review of the information that reflected the audience (the University board of Directors) that would ultimately green light the project. Method ensured not only a clean layout flow to the book, but high quality production runs that saw each book hand assembled and given to board members as leave behinds for easy reference.
Results: With a detailed architects vision, Method was able to marry the objectives for MPI Group and Ryerson University. This translated in a clean communication of the proposal and the successful approval of the project into the development phase.