Co-Creation: When Users Become Co-Designers
Co-creation in design is like bringing in a co-pilot for your project. You and your team have spent a lot of time in the design process; walking a mile in the user’s shoes, talking and learning about their journey’s, using your newfound knowledge to come up with some great ideas through brainstorming, developing them into […]
Brainstorming Like A Creative Director
Do you ever wonder how creatives at ad agencies come up with new ideas on a daily basis? What type of brainstorming processes do they use to stay relevant to attract the viewers’ attention? At its heart, this overused buzz term is essentially that really focused, results-driven sister to daydreaming. Brainstorming generates ideas, challenges conventions, […]
A founder is not a CEO
Some people are better at founding and starting companies than running them. In the startup world, there is an undeniable myth that founders make the best CEOs. This myth was probably started by founders looking to retain their control over their baby, which is usually supported by only telling half of the story of the […]
Designers Should Be Writing
Designers are visual people, creating for the eyes and in-turn, the mind. With incredible skills developing colour pallets to fonts, tactile objects to expansive spaces, stunning images to coveted fashions, designers truly live in the now of visual creativity. Designing the interfaces on our phones and buildings for our offices the universal language of design […]
Why Your Marketing Isn’t Connecting
Demographics, a cornerstone of marketing, is quickly being replaced by Customer Personas. Marketing theory has traditionally said that customers all fit within prescribed demographics; age, gender, socio-economic status, education, profession, hobbies and more. While the traditional way of segmenting customers might have worked in the past, the theories can only serve to act as a […]
Why Founders Need To Invest In Their Startup
Founders are the first to place a bet on their company because founders are investors. These investments come in a few forms; seed capital, sweat equity, partnership or in-kind contributions. Regardless of the structure, one truth remains – if you want to grow your business from a side hustle into a scalable, full-time operation, you […]
10 Tips To Write An Effective Creative Brief
Think of all the great creative work we see on a daily basis. How the right image paired with the right words evoked reactions. How a new interface felt like a friendly piece of software that you were able to use with ease. Or a new product that came in such precise packaging that you […]
How to Stay Creative While Under Stress
The bags under your eyes betray the forced smile on your face. It takes twice as long to get ready in the morning, picking the right clothes feels like a monumental chore, and in the end, you’re dressed in black anyway. Stress has overwhelmed you, hampering your ability to simply pick an outfit and now […]