Understanding Your Users Through Interviews
Talking is one of our most primal and basic functions, yet when presented with interviews or data on a computer screen, more and more people are choosing the impersonal interaction. User research has always held a high place within design but it now has come to the forefront with more people competing for customer attention. […]
How To Start Journey Mapping
Imagine being the proverbial fly on the wall watching your customer’s journey from recognition of your brand, through research to contact and ultimately purchase? What would that journey look like? What types of ‘a-ha’ moments would you hope to uncover? Journey Mapping is taking the hypothetical customer journey and plotting it out in a flow-chart, […]