Why Your Marketing Isn’t Connecting
Demographics, a cornerstone of marketing, is quickly being replaced by Customer Personas. Marketing theory has traditionally said that customers all fit within prescribed demographics; age, gender, socio-economic status, education, profession, hobbies and more. While the traditional way of segmenting customers might have worked in the past, the theories can only serve to act as a […]
Why Founders Need To Invest In Their Startup
Founders are the first to place a bet on their company because founders are investors. These investments come in a few forms; seed capital, sweat equity, partnership or in-kind contributions. Regardless of the structure, one truth remains – if you want to grow your business from a side hustle into a scalable, full-time operation, you […]
10 Tips To Write An Effective Creative Brief
Think of all the great creative work we see on a daily basis. How the right image paired with the right words evoked reactions. How a new interface felt like a friendly piece of software that you were able to use with ease. Or a new product that came in such precise packaging that you […]