The Value of Design Leadership in Business
1. Analytical Leadership:
2. Cross-Functional Talent (and Collaboration):
3. Continuous Iterations:
The authors also turn their focus to the Lean Startup methodology which emphasizes that companies, “invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.”
4. User Experience:
Wrapping It All Up:
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