10 Things to Know About Fundraising
The moment you start fundraising, you begin running two product lines. The flagship product that you sell directly to customers (what most people know you for). AND Your company Investors are not clients of your product, they are looking at your whole company as a separate product that they may want to purchase part of. […]
Why Fonts & Type Matters
Type matters in an era of consolidating type foundry’s, digital design and Google Fonts, we’re seeing eroding emphasis on the importance of type. More and more, design is taking a ‘good enough’ approach versus taking the time to craft graphical arts, and the first casualty is type. Now I’ll admit, type was never my favorite as […]